Credit unions today are contending with low interest rates, increased regulatory burdens, and the arrival of digital disruptor firms who are eroding the member base.

Now, more than ever, your credit union needs to find new ways of generating revenue while retaining valued members and attracting new ones. They need to offer exceptional member service across all channels as an incremental number of members expect immediate, personalized service anytime, anywhere.

For many credit unions, CRM plays an essential role in coordinating these member service responses, and in personalizing sales activity across all channels. In fact, 41% of credit unions say they implemented CRM specifically to increase sales to existing members . These credit unions are poised to increase their market share and retain their members, regardless of what direction the industry moves in next. Not quite there yet?

Read our guide to better understand what makes a CRM the right fit for a credit union and what to look for.